Our story

Dollie’s Design is a handmade, bespoke women’s clothing brand. We specialise in exclusive resortwear and statement outfits for special events. We want you to be the best dressed, whatever the occasion.

Our custom-made ordering process allows you to receive a personalized outfit, unique to your body shape and size. This ensures the perfect fit, to accentuate every beautiful body with finesse and flair. 

All outfits are uniquely designed, inspired by the most innovative trends, with timelessness in mind. Fabrics are carefully selected, tried and tested to make dreams a reality. Each outfit is created with love and care by each skilled seamstress, from start to finish. 

We strive in an enjoyable and comfortable working environment. Our London studio is a creative and loving workspace to inspire our designers and seamstresses to create bold styles with upmost quality in mind. A fly on the wall would find us working harmoniously to chilled music, completely focused and helping each other whenever we can. 

Sustainability is at the heart of our business, from design to execution. Items are designed with versatility and elegance in mind and fabrics are ethically sourced from the UK. Each one is handmade to order, ensuring no wasted fabric or stock. 

Meet our founder, Abby Goodwin

Abby's fashion journey began whilst at university, when she started attending festivals and other events. She couldn't find outfits online that fitted her properly, so she started designing her own.

She taught herself how to sew and began to create bespoke, tailor-made oufts for women hoping to accentuate their shapes. She created Dollie’s Design in honour of her niece, Dollie.

Fast forward, Abby continues to offer a bespoke service, creating extravagant yet elegant outfits with the help from her experienced design team. Their mission remains to accentuate every beautiful body with finesse and flair.